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	<title>michaeljbarber&#187; social media marketing | michaeljbarber</title>
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		<title>Engagement via Social Media: 3 Examples of Smaller Organizations Outdoing the Big Boys</title>
		<link>http://www.michaeljbarber.com/social-media-marketing/engagement-via-social-media-3-examples-of-smaller-organizations-outdoing-the-big-boys/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=engagement-via-social-media-3-examples-of-smaller-organizations-outdoing-the-big-boys</link>
		<comments>http://www.michaeljbarber.com/social-media-marketing/engagement-via-social-media-3-examples-of-smaller-organizations-outdoing-the-big-boys/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 01:00:23 +0000</pubDate>
		<dc:creator>Michael Barber</dc:creator>
				<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[michael barber]]></category>
		<category><![CDATA[michaeljbarber]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[twitter]]></category>

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										</div>Many marketers are struggling to understand and define their organization’s role within social media. Some of them simply don’t get it and have turned a blind eye (big mistake on their part), others understand they should be engaging and are figuring out how to, some have tiptoed and others have waded head first into this [...]
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</ol>]]></description>
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