Grand Canyon University, a faith-based, liberal arts college located in Arizona, needed a way to enable their more than 25,000 students with the ability to interact more intimately with one another and the university, along with fostering a sense of community among their online and offline (campus-based) students. Additionally, GCU wanted to provide a platform that would not only allow current students to interact, but engage prospective students and give them easy ways to connect with the university.

So we developed a Facebook application centered around the university’s buildings and events. The app not only allows current students to explore the university, find & RSVP to events at each one of the university’s buildings and venues, but also gives perspective students the ability to explore the campus and connect with brand ambassadors via a Live Chat integration or contact forms. While the app leverages many of Facebook’s powerful social API’s, it has a deep integration with each one of the buildings’ Facebook Place Pages, allowing real-time updates of content including the Place information, images, videos and events.